During the event, the participants gave presentations about their companies and discussed further prospects for the development of cross-border cooperation and, in particular, the “St. Petersburg – Saimaa Lakeland Travel Corridor” project.
Since 2019, St. Petersburg City Tourist Information Bureau together with the tourist information centre of the Leningrad Region and Saimaa cities’ tourism offices have been implementing the “St. Petersburg – Saimaa Lakeland Travel Corridor” project within the framework of the Cross-Border Cooperation Programme “European Neighborhood Instrument (ENI CBC) “South-East Finland – Russia” 2014–2020.
Project participants: St. Petersburg State Budgetary Institution “City Tourist Information Bureau”, tourist information centre of the Leningrad region, tourism offices of the cities of Savonlinna, Imatra, Lappeenranta, Mikkeli. The lead partner is Savonlinna.
The slogan of the project: One trip – two destinations, two distinct experiences.
Project goal: creation of a joint tourism product in order to promote the participating destinations during the low season, stimulate tourist infrastructure, diversify tourist demand among new target groups, increase the tourist flow between St. Petersburg and the Lake Saimaa region; joint promotion of the region for third countries.
The project will result itself in a well-organized network of tourist facilities capable of providing a large number of tourist groups with an unforgettable travel experience. The services will be actively promoted on the market and major tour operators will take part in the project, which in turn will increase the duration of tourists’ stay in St. Petersburg – Saimaa. Moreover, this region will be advertised as a key visiting point in Northern Europe. The eventual result: a fully functional travel corridor St. Petersburg – Saimaa with its new products will be used by commercial operators.
Project website: travelcorridor.info